Shelagh Heffernan "Modern Banking"
John Wiley | ISBN: 0-470-09500-8 | 716 Pages | PDF | 3.0 Mb
John Wiley | ISBN: 0-470-09500-8 | 716 Pages | PDF | 3.0 Mb
Modern Banking focuses on the theory and practice of banking, and its prospects in the new millennium. The book is written for courses in banking and finance at Masters, MBA or advanced undergraduate level. Bank practitioners who wish to deepen and broaden their understanding of banking issues may also be attracted to this book. While they often have exceptional detailed knowledge of the areas they have worked in, busy bankers may be all too unaware of the key broader issues and lack perspective. Consider the fundamental question: what is unique about a bank? What differentiates it from other financial institutions? Answering these questions begins to show how banks should evolve and adapt – or fail. If bankers know the underlying reasons for why profitable banks exist, it will help them to devise strategies for sustained growth.
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